Tuesday, July 15, 2014

A Breakdown in Advertising Communication

While I was standing in line waiting to get lottery tickets, I saw a display for some new M&Ms.  Bright package, big letters saying, "3x the Chocolate".  I thought Woo-Hoo!  You know this family likes some good chocolate.  So I bought two little bags for Golfer and me to eat while we watched the last Star Wars movie the other evening.  I opened my little bag anticipating extra chocolaty goodness.  It was disappointing.  The candies were just bigger pieces, not better chocolate.  Don't get me wrong, M&Ms are good just as they are.  I just expected deeper chocolate flavor.  I think they should explain that on the bag.

Stay safe!

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